The day his son couldn't afford his tuition, Zhou Dashan brought home a cartload of chicken manure, and the entire village laughed at him for being crazy. Some said he was worthless, while others claimed he had sacrificed his child's future. But no one knew that, in something everyone else considered filthy and smelly, he saw a way to support his family and change their fate. In just three years, he went from owning a broken handcart to running a fertilizer business; from being ridiculed by the entire village to helping his fellow villagers increase their incomes and build better lives; and from having a son on the verge of dropping out of school to seeing him rank first in the entire county.