Zhang Xu, a business tycoon, unexpectedly reincarnates to the 1988 Lunar New Year. His family is burdened with debt, but with his foresight in business, he seizes emerging market opportunities, turns stagnant inventory into profit, and earns his first capital for starting a business. He steadily builds businesses in household chemicals and clothing, establishes reliable supply and distribution channels, and expands into diverse ventures while calmly handling market competition. Along the way, he works hard to repair family relationships and bring his loved ones together, supported throughout by close friends and the woman he loves. Riding the wave of the times, he remains principled and practical, steadily expanding his enterprise and writing an inspiring story of entrepreneurship in a changing era.