Herbal merchant Zhang Qiang funded one million to build a road for his hometown Donghe Village, but village chief Zhao Ergen acted out of selfish motives, tampering with the plan to pave roads only for his own home and chicken coop, while uniquely skipping Zhang Qiang's doorway. Instigated by the village chief, the villagers publicly drove away Zhang Qiang's parents. A heartbroken Zhang Qiang withdrew all funds and stopped purchasing medicinal herbs from the village. Villagers who lost stable sales channels could only sell their herbs at low, cheap prices, and the road-building funds also showed a huge gap. The township government intervened to check, verifying the violating facts of the village chief tampering with blueprints and falsely reporting budgets, and related issues were handled according to regulations. The villagers suddenly woke up and raised funds themselves to build the road. Although Zhang Qiang no longer intervened in the village's affairs, he shared a standardized operation template.