In the 1990s, Lin Xinghe takes over the supply and marketing cooperative on Old Street, remembering her father's words: "Running a shop is easy; winning people's hearts is hard." Facing false accusations involving counterfeit cigarettes, temptations of excessive profits, malicious rumors, and attacks from competitors, she remains committed to honesty and warmth. She repairs irrigation channels to bring comfort to the community, helps factories overcome crises, fulfills a young girl's dream of pursuing an education, and even pays out of her own pocket to compensate the entire town for substandard goods. Through one small shop counter, she preserves not only a century-old reputation but also the warmth and human connections of an entire street. Ultimately, she earns official recognition and carries on the spirit of craftsmanship.