Lin Chuan gave up city life to return to a mountain village, starting his chicken-raising business from an old coop. At first, everyone in the village thought he was just making a fuss over nothing, and competitors were not optimistic either. Facing sales channels, costs, and breeding challenges, he persisted in improving his methods, stepping by step turning ordinary free-range eggs into symbols of quality and reputation. As orders grew more and more, the once humble little chicken coop eventually became the village's special trademark.