During a family division, out of traditional concepts, the elders showed more care for the younger son, handing over the village grocery store that had been operated for many years to the younger uncle Li Qiang. The operating debts generated from taking over the store and two mu of self-retained land at the head of the village were assigned to the eldest son Li Gang and his wife Su Mei. Su Mei did not dwell on family disputes; instead, she seized the traffic opportunity of the express delivery point at the village entrance, starting from zero cost with a consignment model to open a convenience store integrating express delivery collection and fresh produce retail.