Lin Xiaolu wakes up to find herself transmigrated into a world where beauty and ugliness are reversed. Here, the uglier you are, the more valuable you become; top idols are all ugly men, while beauties are shunned everywhere. Instead of giving up, she takes over a small coffee shop, launches a bare-face day, helps people trapped by appearance anxiety find their confidence, harvests love and career along the way, and makes the whole city understand that what is wrong is not your face, but the eyes that look at you.