Li Yi settles in Mang Village and starts livestreaming to help local farmers sell their produce and increase their income. However, he is maliciously framed by fellow villager Liu Xiaowei and ultimately forced to leave the village. After taking over the livestreaming business, Liu Xiaowei struggles because he does not understand the platform's operating rules, leaving his sales in ruins and accumulating enormous losses. Just when he has nowhere left to turn, his older sister Liu Yan returns to the village and imitates his previous tactics, targeting Li Yi, who has started over in the neighboring village. From then on, the two sides trade blows in the livestream commerce arena, launching a gripping battle of business and human nature.