Master chef Lin Jianjun has endured years of exploitation and humiliation at the hands of his eldest maternal uncle, Zhang Fugui. Finally fed up, he decides to strike out on his own. With his exceptional cooking skills and honest business practices, he rises against the odds with help from respected seniors. As he crushes his rivals and expands his catering empire, he also takes the lead in establishing a rural banquet cooperative, helping his fellow villagers grow prosperous together. Thus, he transforms from a humble village cook into a leading figure in rural revitalization.