In 1985, rural youth Lu Qingshan scrimped and saved to support his fiancée Bai Niannian through college, only to suffer the humiliation of being dumped and drowned while saving someone, then unexpectedly reborn. In this lifetime, he decisively exposes Bai Niannian, recovers the debt, and decides to rely on himself to make money for college. Facing his father's back injury, family debts, and a lack of tuition, Lu Qingshan starts out by setting up a stall to sell stationery, completing his first order with the help of Lin Jingqiu and Zhou Xiaoyan, and stepping by step changing the destiny of his entire family.