After his grandfather's death, Chen Yuan gives up a three-million-yuan inheritance in the city and chooses only a dilapidated courtyard at the eastern end of his village, a place nobody dares to live in. The whole village laughs at him, but he sees what others cannot: the time-honored braising brine and the rules passed down by his ancestors. Some offer high prices, while others try to steal the name. Even when people dismiss it as worthless junk, he refuses to sell. In the end, the traditional craft proves its worth, and the rundown courtyard reopens. The neighbors taste the familiar flavor again. Keeping the rules, relying on evidence, and respecting craftsmanship are what give a time-honored brand its true confidence. When the courtyard finally opens its doors again, the neighbors' words, 'This is the taste we remember,' are worth more than any amount of money.