Chen Feng operates a broiler processing plant. Out of affection for his fellow villagers, he buys chickens at a high price, helps farmers put out fires and takes in dead chickens to get them through hard times, and even provides self-developed high-protein feed for free. Unexpectedly, the farmers are instigated to demand extortionate price hikes, forcing him to pay a huge price difference, and even maliciously frame him for making profit off dead chickens. Chen Feng decisively terminates the cooperation, buys ten thousand chickens from a neighboring village to solve the crisis, and cuts off the supply of the exclusive feed. The greedy ones suffer the consequences of their own actions, while Chen Feng's business grows larger and larger.