At dawn, at the entrance to Huanggou Village, Li Tiezhu sets up a stall selling free-range mountain chickens raised using traditional methods. He prices them at 1,000 yuan each and limits sales, drawing public ridicule from passersby Zhao Decai and Qian Dafu. In the past, Li Tiezhu used his breeding expertise to help increase production at their farm, only to be maliciously framed and fired by the two men, with his wages withheld. His seriously ill father urgently needs money. By chance, Li discovers a natural herbal feeding method and raises premium native chickens with exceptionally delicious meat. After tasting the chicken, a Michelin chef immediately places an order, and Li's sales take off. When Zhao Decai's farm runs into trouble, he comes demanding Li's secret breeding formula. Using the wrong ingredients causes the entire farming operation to collapse, and both men are investigated and punished in accordance with the law for illegal business practices.