After returning to his hometown to start a business, Shen Zhiye carefully cultivates premium strawberries. Just after securing a 300,000-yuan order, his strawberry farm is trespassed on and damaged by a tour group brought in by Zhao Defu, a travel agency owner. When Shen demands compensation, Zhao turns the situation around and guilt-trips him, while the village committee urges him to put the greater good first. Shen pretends to give in and welcomes visitors to turn them into customers, but Zhao and his son spread rumors to smear him and use public opinion to extort 30,000 yuan. As Shen quietly gathers evidence and bides his time, a counterattack is already taking shape.