Young man Lin Zhiyuan returns to his hometown and starts a livestream to sell apples that have been difficult to move. However, the broadcast begins with a cardboard box splitting open and revealing a basket of “ugly apples,” prompting viewers to question their quality. Faced with hesitant fruit growers, damaged packaging, and losses exposed by an old ledger, he works with designer Xu Mai, veteran fruit grower Zhou Shoucheng, and the villagers to investigate the causes, trace the apples to their source, and improve the process. Ultimately, the ugly apples earn recognition for their genuine taste and the story of where they come from.