Ten years ago, Qin Zheng left his mountain village with the 30,000 yuan his father raised by selling their cow, swearing to make something of himself before returning. Ten years later, he has become the chairman of Qin Industrial, accompanied by luxury cars and possessing an astonishing fortune. He intends to return home in glory, only to see his father's portrait as soon as he enters the village. After his father's death, his memorial tablet is forbidden from entering the ancestral hall, while his mother and wife suffer humiliation and abuse, and his relatives scheme to seize their land and house. Qin Zheng finally understands that he worked so desperately to succeed not to earn others' admiration, but to ensure that his family would never have to bow their heads again.