In 1980s northeastern China, young mountain hunter Chen Qingchuan is hit with a last-minute demand for an additional bride price from his fiancée, Zhao Xiaolan, on the day of their wedding. In his previous life, he drained his parents' savings and ultimately died in an avalanche. Reborn, he rejects the marriage in front of everyone and takes back the money his parents earned through hard labor. He then proposes to Su Wanqing, who has always treated him sincerely. An accidental encounter with his blood activates an ancestral jade pendant, awakening the power to possess the abilities of countless beasts. From then on, Chen Qingchuan and Su Wanqing venture into the mountains together. Su Wanqing identifies goods, keeps the accounts, and handles sales, while the family starts out in an earthen house and gradually leases mountain land and establishes the Qingchuan Mountain Products Cooperative. Facing Zhao Baojun's attempts to seize and sabotage their business and Sun Fugui's price-cutting and counterfeiting, the couple relies on their skills and reputation to protect their supply and ultimately opens up markets inside and outside the county.