Shen Lan ate at Zhang's Beef Noodles for five years, only to be publicly humiliated and driven away by the boss's wife Liu Chunhua just for asking for a small extra spoonful of pickles. Turning around, she discovered Lin's, which used real ingredients and treated customers generously. A fair choice made customers start voting with their feet. But instead of reflecting, Liu Chunhua cut corners, maliciously reported them, and hit back with a false accusation. Until regulatory authorities came knocking, and the black-hearted business was completely exposed. Turns out, what a bowl of noodles sells is flavor, and what a shop guards is conscience.