Reborn in the 1980s, Zhou Guoqiang decides he will no longer let his family exploit him, nor allow his wife and daughter to continue suffering. He leaves the family home with nothing and starts by hunting in the mountains and collecting wild mountain products. Step by step, he builds a collection depot, a canning business, and a livestock operation, leading his wife and daughter to a better life while gradually making the entire Laoxiongling region prosperous. Facing repeated schemes and market crises, he stands by his conscience and maintains high quality, finally earning back everything he lost in his previous life.