Li Chuan, an internet influencer, starts livestreaming to help farmers sell their produce. However, the villagers of Qingshan Village grow suspicious of him and terminate their partnership. Taking advantage of the situation, Zhou Jianguo, a powerful investor, stockpiles their products at rock-bottom prices, exploiting the farmers. Li Chuan then partners with Lianhua Village, where transparent rules lead to record-breaking sales, making the people of Qingshan Village regret their decision and return to ask for his help. The established Cangyu business conglomerate launches a series of attacks against him, manipulating public opinion, disrupting cold-chain logistics, and poaching his employees. Li Chuan responds by restructuring his company and founding Field-to-Consumer Direct, overcoming the attacks through transparent accounting and an alliance-based business model. Joining forces with farmers across the country and regulatory authorities, he dismantles the capital monopoly and ultimately establishes a nationwide direct-to-consumer agricultural supply network, empowering countless farmers to take control of their own earnings.