Jiang Zhou comes from a family obsessed with love, where generation after generation went crazy for it—from his great-grandfather rebelling for love and selling off ancestral property, to his father giving up the family business for romance. Determined to avoid becoming obsessed with love himself, Jiang Zhou sets strict "post-marriage love prohibition regulations" for himself. The female protagonist, Huang Yiyi, appears dignified and reserved; Jiang Zhou chose her precisely for her "exemplary aristocratic demeanor." Privately, however, she is actually a "gluttonous foodie" who cannot hide her covetous longing for her husband. Within the framework of a contract marriage, the two stage a sweet and tug-of-war dynamic between an "abstinent husband vs. a wife who cannot hide her craving."