Xu Chunmei has spent seven years painstakingly running her braised-food stall in the local market. But her landlord, Zhao Guangcai, maliciously raises the annual rent to 180,000 yuan. Refusing to give in, Xu Chunmei resolutely moves out and starts over in a small shop tucked away in a quiet residential neighborhood. She adjusts her business strategy, attracting both new and returning customers through smaller portions of braised food and community group preorders. Meanwhile, the expensive stall rented out by Zhao Guangcai gradually falls into decline, and one market vendor after another terminates their leases. Zhao Guangcai eventually lowers the rent and invites Xu Chunmei to return, but she refuses. Only then does he finally realize that keeping customers depends on the people, not the location.