When Lin Chen, a young man returning to his hometown, arrives back in the village, he catches the local bully Zhang Biao colluding with the village chief to forcibly demolish his family's orchard. Refusing to be bullied, Lin Chen resolves to use e-commerce to lead the entire village to prosperity, but he repeatedly faces malicious obstruction: deliveries are held up, the village entrance is blocked, he is falsely accused of obstructing road construction, and his cold-storage facility is set on fire. Standing firm on his principles, Lin Chen overcomes each crisis with integrity and perseverance. He establishes a cooperative to increase the villagers' incomes and ultimately earns the trust of the entire village, winning election as village chief. The evildoers are brought to justice, and he finds love with Xiaoyu, who has stood by his side, as they begin planning a new vision for rural tourism.