Fruit buyer Chen Yuan returns to his hometown to buy fruit, but finds that his father Chen Shouyi, for the sake of face, has arbitrarily quoted high prices to the entire village, leading to business losses and continuous family conflicts. Faced with the pressure of human feelings from fellow villagers and the cruel reality of the market, the father and son go from dispute and confrontation to working together, learning to hold on to principles and fulfill promises in one acquisition storm after another, and finally recovering family affection and trust.