Wang Jianjun is driven out of his home by his parents because they favor his eldest brother. Armed with his grandfather's secret noodle recipe, he starts a braised-noodle stall and perseveres through repeated sabotage by his older brother. His delicious food earns him fame, allowing him to open a restaurant and expand his brand. He puts the past behind him and helps his reformed brother, devotes himself to charity, and leads fellow villagers to prosperity. As his brand expands overseas, he ultimately amasses a fortune worth billions and enjoys a happy, reunited family.