Back in the 1980s, Liu Dazhuang is reborn and resolves to change his fate through business. Starting with a street stall selling tea eggs, he teams up with his brothers and seizes the opportunities of the times to make his way in the marketplace. He overcomes numerous obstacles, including a lack of capital, unreliable supplies, and deliberate harassment from competitors. Despite the villagers' doubts, he establishes a quail farm. Along the way, he matches wits with Wang Youliang, the grain station chief, and his son, who constantly scheme against him. He protects his wife, Hai Yanna, and leads his fellow villagers in finding ways to become prosperous. Riding the wave of reform and opening up, he works hard to seize the opportunities of the era and gradually realizes his dream of building wealth.