Chen Fan possesses an exclusive noodle shop recipe and agrees with his uncle, Wang Dahua, to open a restaurant together, splitting the profits equally. Over three years, the noodle shop earns a net profit of 7.2 million, but when it comes time to distribute the dividends, Wang Dahua gives Chen Fan only 180,000, completely breaking his heart. Chen Fan immediately dumps the three-year-old signature broth, dismisses the employees, and shuts down the shop! Wang Dahua believes he can run the business without Chen Fan and copies the original sign to open a luxurious new restaurant, only to suffer poor business without the secret recipe. With Gu Xue's support, Chen Fan reopens Chen's Noodle Shop in a remote location with an upgraded recipe. The new restaurant becomes an instant sensation throughout the city. Unwilling to accept defeat, Wang Dahua hires people to imitate Chen Fan's cooking skills and even mortgages his house to finance a fabricated image of a century-old established brand.