Lin Zhou, a young man who has returned to his hometown, brings his experience with urban community group-buying back to Qinghe Village to sell local products. Hoping to turn wild honey, dried bamboo shoots, and rapeseed oil into bestsellers, he sets up a stall at the village entrance, but no one places an order for three days. After being told his prices are too high and facing doubts, he finally understands thanks to an elderly villager's advice. By demonstrating his process openly, keeping his accounts transparent, and serving customers sincerely, he earns the villagers' trust and secures his first order.