A returning hometown live-streaming e-commerce team tries to open up sales channels through live streaming. The first batch of shipments suffered damages, the official live stream caused incorrect pricing due to page reuse, and bulk purchasing also hid ambiguous conditions. Facing successive problems, the team did not conceal mistakes or falsely report sales volume, but instead improved packaging, bore the price error, clarified transaction rules, and insisted on taking orders based on real inventory and delivery capacity. In the end, ninety orders were successfully completed, the farmers got the agreed fruit payment, and the unsold inventory was left to continue operating. The destination of a box of pumpkins witnessed the true long-term confidence of integrity, responsibility, and rural business.