Fat Brother's supermarket business is booming, making the mall landlords jealous. They raise the rent tenfold and try to forcibly seize controlling stakes. Lu Yuan decisively closes the shop, only to face a joint blockade by city-wide commercial shops. In a desperate situation, he targets an abandoned factory in the east suburb. Relying on a new provincial policy pilot, he unites workers and farmers to bypass the capital's layers of blockade and build a giant warehouse membership store. He crushes opponents with extreme cost-performance and converts rival commercial landmarks into employee dormitories. But a hundred-billion multinational giant has already set its sights on him, and a ten-billion scorched-earth plan is striking. How will the grassroots fight against international capital?