After being fired, Lin Daqiang is reborn and returns to 1980. Starting with selling swamp eels and finding undervalued antiques, he makes his first fortune by leasing a reservoir and catching river eels. He ventures into the Special Economic Zones, builds skyscrapers, and raises funds by selling off-plan properties. He sets the beverage market ablaze with 'Another Bottle Free,' conquers the instant noodle industry with 'Braised Beef Noodles,' and sweeps the home appliance market with a nationwide three-guarantee warranty. Facing attacks from powerful capital and foreign monopolies, he repeatedly pulls off ingenious strategies and crushes his rivals with overwhelming advantages. Ultimately, he builds the Red Star Empire, spanning food, beverages, home appliances, and real estate.