In his previous life, Lin Feng's irresponsible behavior led to his daughter's death from illness, his wife's suicide, and his own miserable end. After becoming homeless, he froze to death in a snowstorm. Reborn in 1985, just before his daughter fell ill and his wife took her own life, he awakens a Mountain Produce Location System that precisely identifies hidden treasures deep in the mountains. Braving the dangers of the primeval forest to find precious mountain goods while devoting himself to caring for his wife and daughter, he starts his business with a humble market stall and gradually rises to success. Not only does he redeem himself, but he also builds a national brand of his own.