Reborn back in 1995, Chen Lei is determined to make up for the regrets of his past life and protect Lin Xiaojuan and her family, who suffered the cruel twists of fate. Short on money, he starts by collecting waste glass bottles, using his exceptional business acumen to open up sales channels and accumulate capital. Catching the trend of the times, he turns to reselling pagers, quickly gathering wealth to rent a storefront and open a shop. Just as he is about to spread his wings and make a big move, he encounters malicious suppression from the local tyrant Brother Dao, kicking off a high-stakes business game.