Zhang Ru naively believes the get-rich-quick promises of a franchise scheme and insists on investing 250,000 yuan to open a rural internet-famous coffee shop, disregarding all objections and separating from her husband, Liu Neng. Liu Neng stays true to his noodle-making craft and runs his business with honesty and diligence. With the help of his partners, he focuses on affordable, everyday food, serves the community wholeheartedly, and gradually expands his noodle shop. He eventually launches a public-benefit meal program, staying true to his entrepreneurial principles of honesty and hard work. Zhang Ru, meanwhile, sets her sights too high and chases fleeting trends, ultimately ending in failure.