Zhu Xu goes to Qingshi Village to purchase Chinese bayberries, investing in facilities to drive villagers' income growth. Unexpectedly, villager Dazhuang, tempted by interests, breaches the contract and raises prices, hosting online influencer livestreams to sell bayberries, only to completely collapse due to neglecting quality control. Zhu Xu switches to cooperating with Yunling Village, building a supply chain and forming a mountain agriculture alliance. Dazhuang establishes a company to compete with him, and capital giant Tiancheng Agriculture also enters the market to squeeze him. Zhu Xu refuses to be coerced by capital, develops new Chinese bayberry varieties, discloses farmers' earnings, adheres to quality and trust, and ultimately leads mountain farmers to forge a path of local agricultural product development.