Poor college student Shen Yan is buying boneless chicken feet at a night market when the vendor he's known for three years suddenly raises the price and humiliates him. Faced with being charged extra just because he's a regular, he doesn't lose his temper or argue. Instead, he turns around and helps the struggling but honest Lu Ji stall across the street. With campus group purchases, a reputation for quality, and lawful business practices, he quickly turns their honest chicken feet into a bestseller. Along the way, he repeatedly foils malicious reports, cutthroat price competition, and staged accidents designed to frame them. From an overlooked little stall to a popular braised-food shop, Shen Yan proves that business can be competitive, but integrity must never be sacrificed. True, lasting success always comes from honesty, quality, and hard work.