Chen An, a graduate of an agricultural research institute, gives up a well-paying job and returns to her hometown to buy roses at premium prices, hoping to lift Dafeng Village out of poverty. However, village chief Zhang Jianjun incites the villagers to accuse her of making exorbitant, dishonest profits, and both sides tear up their guaranteed-purchase contracts. The villagers follow suit and turn their rose fields into a tourist attraction, but poor management and excessive pesticide use leave them bankrupt. They spread rumors to frame Chen An and run an illegal workshop that poisons several people. Zhang Jianjun eventually ends up in prison. Chen An partners with a neighboring village to build a successful brand and helps the villagers who have come to their senses become prosperous again through fair and equal cooperation.