At 3:00 AM at Old Li's Steamed Bun Shop, Li Jingchuan is pressured by his parents to hand over the old shop he has run for twelve years and the secret recipe for the old broth, to be used as wedding capital for his younger brother who just graduated. Without arguing or making a fuss, he leaves with nothing but the clothes on his back, taking his wife far away to the county industrial park where they set up a small tricycle food cart to start over. After taking over the old shop, his younger brother uses frozen meat and inferior artificial flavors to cut costs, ruining a twenty-year reputation in just half a month, and ultimately getting sealed up for food safety violations while racking up a massive debt of one hundred thousand. Meanwhile, relying on solid handmade craftsmanship, Li Jingchuan goes all the way from a roadside stall to a chain fast-food business, buys a house, puts down roots, and completely turns the tables.