Zhou Jiacun village notable Zhou Jingchuan pays out of his own pocket to fund the construction of a rural market, improving the market-going environment for villagers. Meat stall owner Hu Wanjin, relying on his family occupying the golden entrance of the old market, seizes the opportunity to demand an exorbitant one hundred thousand in hush money, refusing to cooperate with the market renovation. Facing the unreasonable demand, Zhou Jingchuan is unwilling to foster a bad atmosphere, preferring to spend an extra one hundred fifty thousand to move the new market to the abandoned grain station. As the new market opens briskly and prospers, Hu Wanjin, who stubbornly stays at the old location, sees his business grow increasingly desolate. After trying price cuts to snatch customers and opening shops on both ends, only to encounter losses one after another, through a series of twists and turns Hu Wanjin finally wakes up to the truth, lets go of the obsession in his heart, and moves into the new market to solidly run his meat stall.