The restaurant that Gu Yan painstakingly built is mercilessly sold off by his parents, Gu Changhai and Wang Cuiqin, just to pave the way for his older brother, Gu Cheng. His girlfriend, Xia Nuan, also leaves in despair. At his lowest point, his grandfather, Gu Fu'an, gives him his lifetime savings and a secret recipe passed down through generations, urging him to live with dignity. Carrying the hopes of his elders, Gu Yan leaves his hometown, vowing to turn his life around through his own efforts. With perseverance and business acumen, he meets Su Meng, an investor with a keen eye for talent. The two work side by side, starting with a small roadside eatery and fighting their way to success, eventually building a popular restaurant chain and finding sincere love.