Company administrator Zhou Ning bought a youtiao wrapped with hair at Lao Li's Soy Milk Shop, and the boss Li Guoqiang refused to exchange or refund and publicly snapped at customers. She compiled 37 employee complaints and added a compliant breakfast shop, returning the choice to employees. Li Guoqiang maliciously slashed prices, substituted inferior ingredients, and anonymously reported the new shop, but instead had multiple food safety issues like overnight buns and reused old oil found by regulators, ultimately closing down. The new shop stood firm with daily fresh food and caring service, guarding the conscience baseline of breakfast.