Lin Xiaomei, a newcomer to livestream shopping, is manipulated by her boss, Wang Dafa, and forced to make false claims about a facial cleansing towel advertised as medical-grade. As sales skyrocket, she initially thinks she is just being overly sensitive. But after spending the entire day reading viewers' comments, she realizes that the viral phrase, 'I have to say, this really is uncomfortable,' is spreading all over the internet. Negative reviews and reports of allergic reactions from consumers leave Lin Xiaomei deeply troubled by her conscience. Chen, the operations supervisor, secretly warns her about the truth. Finally, during a livestream watched by tens of millions of people, Lin Xiaomei bravely exposes the inside story, sparking heated discussion across the internet. She also frees herself from the grip of online traffic and discovers the true meaning of being a livestream host.