Luo Yongfu, the owner of a noodle restaurant at the passenger station, charged a regular customer, Su Mingyuan, two yuan for pickles and spoke arrogantly, which prompted the bus company to add a new breakfast cooperative merchant. Fushun Noodle Restaurant, which originally monopolized the passenger flow, encountered competition. Luo Yongfu refused to face the operational problems squarely, blindly reduced costs and fought price wars, and even maliciously reported his competitors, step by step consuming the eleven years of accumulated reputation. In the end, the store evaluation failed, the lease expired and it closed down, and he finally realized that the most un-saveable thing in business is customer trust.