Zhou Hao unexpectedly wins a fifty-million grand prize and initially wants to share the good news with his parents right away, but is stopped by his wife Su Wan. Over the years, Zhou Hao has lived frugally to support his parents and younger brother Zhou Qiang, yet has repeatedly been hurt by their favoritism and scheming. To see through the truth of family affection, the couple decides to hide the prize news and continue pretending to be poor to test their family members. Facing demolition funds, fake severe illnesses, and huge debts, his parents and younger brother completely expose their greedy and indifferent side, even forcing him to divide the family and cut ties. Ultimately, with the support of family members who truly care about him, Zhou Hao uncovers the truth of the fifty million, makes his snobbish family pay the price, and re-understands that family affection is never defined by blood ties and money.