In the 1990s, fish farmers in Qinghe Village banded together to cancel Lu Jianping's fish-purchasing agency qualification in order to save five cents of agency fees per jin. Lu Jianping did not argue, but instead headed to Nanwan Village to seek another way out. Relying on rich experience and honest management, he helped local fish farmers open up sales channels. Due to a lack of unified coordination, Qinghe Village experienced successive problems such as chaotic loading, live fish losses, and returns with compensation. After experiencing setbacks, the villagers finally realized the value of professional services and took the initiative to apologize in person. Lu Jianping let go of his grudges, re-coordinated the fish-purchasing business of the two villages, and won everyone's respect with responsibility and integrity.