Young man Zhou Heng develops sales channels for rural cherries, establishing a mature cooperative model of picking grading and cold-chain distribution. Tempted by low prices, the farmers abandon the original cooperation and choose external channels, only to face inspection price-cutting and difficulties in returning deposits, leaving a large quantity of fruit facing a crisis of spoilage. After setbacks, everyone suddenly wakes up, re-evaluates the meaning of rules and costs, and rebuilds clear rights-and-responsibilities, fair and transparent production-and-marketing cooperation with Zhou Heng, exploring the path to long-term development of the rural fruit industry.