A catering business built together through hard work, Chen Chuan builds a wasteland small shop into an annual income of three hundred thousand with his own strength. But brothers Zhang Hong and Luo Kai, for their own pride, join forces to kick him out, throwing only one hundred twenty thousand to let him get lost. Unreconciled Chen Chuan sets up a new stove, drawing on the affordable Western food model, not relying on high-priced chefs, relying on a standardized supply chain to launch a new high cost-performance shop. Former partners squander funds, blindly remodel, stubbornly carrying sky-high rent, business continuously slides. When investor President Zhou sees through the truth, a showdown between face and reality, old ideas and a new business model officially begins.