Pressed duck is a century-old specialty delicacy in Zhicheng. In recent years, prices have skyrocketed, selling for 40 yuan per catty, and one to two hundred yuan for a whole duck, with ordinary people crying out that they cannot afford it. One day, a new stall suddenly popped up in the vegetable market. The young stall owner, Wu You, sold pressed duck for only 12 yuan a catty, nearly three times lower than the rest of the city, like dropping an atomic bomb. Discussion, speculation, and abuse flew everywhere, and He Yicai, a veteran pressed duck artisan of thirty years, took the lead in cursing him for selling diseased ducks, running an illegal workshop, and smashing the sign. Yet Wu You refused to lower his price or explain, holding his ground to the end with the 12-yuan pressed duck. Is this 12-yuan pressed duck a conscience or a trap? Two young bloggers got wind of it and secretly investigated to uncover the secret, but the ending left everyone completely unexpected!