Gu Heng teams up with his cousin Zhou Li to open a barbecue restaurant, bringing along his family's secret marinade recipe. After eight years of hard work, he is stripped of his profits and kicked out. Zhou Li and her son switch to mass-producing cheap barbecue with machines, relying on additives and low prices to boost sales. Their scheme leads to customers suffering food poisoning, and her son eventually goes to prison while the restaurant is shut down. After his release, her son sets fire to Gu Heng's new restaurant in revenge, reducing it to ashes. Faced with the ruins, Gu Heng remains true to his principles. As long as he has his skills and his conscience, he can fire up a grill anywhere. He leads his apprentices in opening a new restaurant, winning customers over with honest ingredients and genuine craftsmanship. Zhou Li is abandoned by everyone around her, and her son is sentenced to prison again. This story promotes honest business practices and integrity, reminding us that good and evil each have their consequences.