Intangible cultural heritage lacquer artisan Yang Demao was once begged by Qian Fugui to enter the factory, with an agreement to split profits 50-50. Yang Demao earned five million for the shop, but received only a three-hundred-yuan dividend and was even deducted. With his wife and children urgently needing money, he went to reason with him, only to be humiliated by Qian Fugui throwing money at him. After Yang Demao broke ties, Sun Guoliang invited him to cooperate, providing venue, raw materials, and customer sources, with a seventy percent profit share. Yang Demao displayed his tuiguang lacquer mastery, securing a million-order with a sample. Discovering no one could make large tuiguang lacquer items, Qian Fugui came to persuade him to return but was rejected, and even went to the new factory to spread words and suppress him. Relying on intangible cultural heritage craft, Yang Demao had continuous orders and the new factory became popular; Qian Fugui lacked craftsmen, and all major clients were lost.